Michael Bell

A multi-medium visual artist, award-winning creative, film director, storyteller and passionate creator of impact.

about




By Medium

film/video
fine art
photography
writing (coming soon)

Vimeo
Instagram


My Production company

Dolby Cinema Presents: The Superheroes Behind The Mask

COVID-19 Awareness Film & Campaign


The Dolby Superheroes campaign was conceptualised in response to a client brief to announce the soft reopening of cinemas after covid lock-downs were lifted in Dubai. 

The 360-campaign considered online and offline touch-points, and comprised a special film screening event to thank healthcare workers, a tribute video that was part of Dolby Cinema's pre-shows and digital stories that brought out the real stories of the real superheroes. 

My role was leading on creative and content strategy, working with the client on video concept and creative approach, and executing the final video - Directing, Producing, Shooting and Editing + delivery to Dolby Global Edit houses in San Francisco.Campaign results:

  • 12,128,479 media impressions
  • Video 185k organic views + 1.9m impressions
  • Social pieces were highest engaged content across Dolby Middle East channels to date
  • Dolby Cinema saw an uptick in visitors by 83%

The campaign won 4 Middle East PR Awards in 2020:

  • Gold - Best Use of Video
  • Gold - Best Consumer Services Campaign
  • Bronze - Best Use of Creative
  • Bronze - Best Social Impact Campaign in Response to COVID-19